Social Media Technology - 3441 Words

Table of Contents 1.0 Introduction 1 2.0 Risks of Social Media Technology in Business Enterprise 3 3.0 Productivity of Work by Using Social Media Technology 4 4.0 Social Media Technology as the Promotion and Marketing Strategy 5 5.0 Recommendations 6 6.0 Conclusion 8 References 9 Social Media Technology in Business Enterprise 1.0 Introduction Bhanot (2012) defined social media technology as the â€Å"media for social interaction that can be used in web based and mobile technologies†. In addition, web based and mobile technologies can make the communication into interactive conversation. The most popular social media among the users are Facebook, Twitter, LinkedIn, YouTube and so on. Besides, the†¦show more content†¦The behaviour of the workers and the managers to maximized profit can be changed with the use of social media technologies (Turban amp; Volonino, 2012). Social media technology can help organizations to maintain and improve competitiveness in the industry (Levin, Hansen, amp; Laverie, 2012). In addition, social media are use by wide area of business includes human resources, supply chain management, marketing and sales and others area that used social media technology (Turban amp; Volonino, 2012). The organizations also can use the social media technology to their marketing research plans. Now adays, many organizations have realized the usefulness of the social media technology in running their business and they try to adapt this new technology slowly. According to Andzulis et al. (2012), the Ford Motor had hired 40 employees that are social media practitioners to promote their new car model which is Ford Focus. The employees had been given opportunity to drive test the car and the video have been uploaded in Facebook and other social media website. 2.0 Risks of Social Media Technology in Business Enterprise The organizations or firms must understand the risk in using social media technology in their business. The risk using social media as a platform in business is greater than a business that uses traditional ways (Boz amp; Unal, 2011). There are manyShow MoreRelatedDigital Technology And Social Media Essay1707 Words   |  7 PagesMore recently than in years past, digital technology and social media have grown to become a part of our everyday lives. The recent rise in those who own smartphones allows this everyday use of digital technology and social networking to be easier than ever before. At any time and any place, we have the ability to â€Å"socialize† with nearly anyone—even celebrities who have no idea most of us even exist. 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